Frequently Asked Questions

Online Shopping

Once you have chosen your products, add them to your shopping bag by clicking on “add to bag”

The order process has 4 steps:

  1. Login or register by creating your own De Beers account, using your email address and password. You can use this for future orders and to save items to your wishlist. You can also proceed with a guest account.
  2. Fill in your delivery details
  3. Complete your payment information
  4. Review your order and submit.

If your order is successful, you will receive an email to acknowledge that we have received your order. If you do not see this in the 30 minutes following your order, please contact us here.

Note: Your security settings may default this email to your junk mail so please also check there

Yes. You may accompany your purchase with a personalised message. Please select “this order is a gift” at checkout to add your message.

If you wish to modify or cancel your order, please contact our Client Services team here quoting your order number for assistance. If your order has already been processed, we will not be able to modify or cancel it. We will however be happy to assist you with a return or exchange.

We will be delighted to advise you over the phone. To ensure maximum security, however, the purchase cannot be made over the phone and must be made through the website, or a secure payment link. Our Client Services team will be happy to talk you through this process, you can contact them here.

For Australia, Austria, Belgium, Canada, France, Germany, Greece, Hong Kong, Italy, Netherlands, Sweden, Taiwan, Macau, United Kingdom the price quoted at check-out should include all relevant taxes and duties.

For United States, sales tax will be added to the price at checkout depending on the state of delivery.

If you would like to request a VAT invoice, please reach out to our Client Services team here who will support.

Unfortunately, we are not able to apply a discount to orders.

We accept all major card payments and PayPal. You may also choose to pay by bank transfer. Please contact our Client Services team here for more information.

Your De Beers pieces will be sent via a secure courier service. A signature will be required upon delivery.

We are working hard to ensure we can improve our Client Service every day. However currently we are not able to facilitate time slot delivery.

Debeers offers a complimentary delivery service to Australia, Austria, Belgium, Canada, France, Germany, Greece, Hong Kong, Italy, Netherlands, Sweden, Taiwan, Macau, United Kingdom & United States. For advice on feasibility and delivery charges outside of these countries please contact our Client Services team here who will support.

Expected delivery is calculated at the time of placing your order. If you have requested personalisation this will be included in the lead time provided. This lead time will be visible on your order confirmation email. If you require a shorter lead time than is communicated, please contact our Client Services team here who will endeavour to find a solution.

We are pleased to offer shipping to Australia, Austria, Belgium, Canada, France, Germany, Greece, Hong Kong, Italy, Netherlands, Sweden, Taiwan, Macau, United Kingdom & United States. Please note that you can only ship to the country or region of the website you are visiting This website location can be changed by updating the location on the bottom right-hand corner on any page.If you would like to ship to a country or region not listed above please contact our Client Services team here to explore options.

Once your order has been dispatched you will receive the tracking detailsvia email. Your expected date of delivery will be on your order confirmation email. If for any reason, there is a delay to your order our Client Services team will contact you via email. If you have any queries please contact our Client Services team here for assistance, quoting your order number.

Only the chosen recipient can sign for the delivery. You will need to provide to our Client Services Team the order recipient’s full name as well as the first 4 characters of the ID number (first English letter + 3 digits), For non-Hong Kong or Macau residents please provide full name and passport number.

Upon your order delivery, a signature will be required. We kindly ask the recipient to present their original ID Card (for Non-residents please present original passport) to the courier

Your De Beers jewellery will be presented in a De Beers Box with our signature ribbon. A De Beers shopping bag is also enclosed within the packaging. For peace of mind, the external packaging that your order is delivered in does not include any branding. In line with our Building Forever commitment, all our packaging is sustainable and recyclable

Please contact our Client Services team here to facilitate a re-delivery, alternatively you may contact the courier directly to re-arrange delivery on a day most suitable for you.

Please note that for security purposes the delivery address of your order cannot be changed once the order has been confirmed.

We will be delighted to welcome you to one of our stores to collect your online order. Simply select 'collect in store' during secure checkout. You will receive an email confirmation when your order is ready for collection. Please bring your order confirmation and a valid photo ID upon collection. Our stores in Old Bond Street, London;Madison Avenue in New York, Elements, Harbour City and Landmark stores in Hong Kong

Macau: The collect in store option is not currently available in Macau

If you would like someone to collect your order on your behalf, please contact our Client Services team here stating your order number and the name of the person collecting. You will need to provide the order recipient’s full name as well as the first 4 codes of the ID number (first English letter + 3 digits), for non-residents please provide full name and passport number.

Through our online store:

If you have made a purchase through our online store, please feel free to contact our Client Services team here within 30 days of receiving your order. All items returned will need to pass a mandatory quality control, after which you will receive a notification that your return has been granted. Depending on your original method of payment, it may take up to 10 working days before the refund is credited back to your credit card/PayPal account/bank account.

Through our stores:

If you have made a purchase through our online store, you may choose to return your order at your local store within 30 days of receiving your order. The Brand Ambassador assisting you in store will send a confirmation email to you advising that they have taken possession of the item. All items returned will need to pass a mandatory quality control, after which you will receive a notification that your return has been granted. Depending on your original method of payment, it may take up to 10 working days before the refund is credited back to your credit card/PayPal account/bank account.

Though our online store:

If you have made a purchase through our online store, please feel free to contact our Client Services team here within 30 days of receiving your order. They will help you arrange a complimentary collection and to support you with the exchange process. The returned item(s) will then pass a mandatory quality control before your exchange will be process and we send you the replacing item(s).

Through our stores:

You have 30 days and can exchange your item in our stores located on Old Bond Street in London, Madison Avenue in New York, Landmark store in Hong Kong and Taipei 101 store in Taiwan.

Note:

  • We ask that all items are returned to us unworn, in pristine condition and in the original packaging together with all GIA and De Beers certificates provided at the time of purchase.
  • We can only process the return of your online order in the stores listed above once they are located within the same country or region of your original purchased location.
  • Our returns policy does not apply to products that are bespoke, customised or engraved. If you are buying a product as a gift or are unsure of the size, we recommend that any engraving is only arranged once the product has been gifted or the size confirmed for this reason.

Please note that our returns policy does not apply to products that are bespoke, custom or engraved. If you are buying a product as a gift or are unsure of the size, we recommend that any engraving is only arranged once the product has been gifted or the size confirmed for this reason.

Once we have received you piece for refund it will go through a quality check process. On completion of this your refund will be processed. While some payment providers do vary you can expect your refund to be visible on your statement within 10 working days of receipt.

Please contact Client Services team here to request a complimentary ring sizer. Our ring sizer acts as a guide and is not as accurate as being measured in person. If the size is not quite right once you receive your ring, our Client Services will be happy to assist with an exchange within 30 days of you receiving your order, or complimentary re-size within three months of purchase.

Note: While many of our rings can be resized there are some where it is not possible to resize. E.g. Pave diamond rings. Please check the product page for advice on resizing or contact our client services team who can advise.

If you plan on purchasing a ring as a surprise, we recommend contacting our Client Services team here to request a complimentary ring sizer and follow the instructions to measure the recipient's ring size based on an existing ring.

Please note that our ring sizer acts as a guide and is not as accurate as being measured in person. If the size is not quite right once you receive your ring, our Client Services team will be happy to assist. We can either offer an exchange within 30 days of receiving your order, or complimentary re-sizing service within the first three months of purchase.

Note: While many of our rings can be resized there are some where it is not possible to resize. E.g. Pave diamond rings. Please check the product page for advice on resizing or contact our client services team who can advise.

Your Account

By creating a De Beers online account, you will be able to keep record of your order history, Wishlist's, favourites, contact details and you also have the option to sign up to our email newsletter. Setting up an account is not a requirement for placing an order.

You can save and share your De Beers Wishlist by simply creating an online account at debeers.hk.

Click on the forgotten password link on the login page and enter the email address used to set up the account. You will then receive an email to support resetting your password.

Your Store Visit

Whether shopping for yourself or someone else, our expert Brand Ambassadors will provide all the guidance and information you need and present you with all suitable options.

Please refer to our online store locater here to find a store near you. If we are not conveniently located to you, our Client Services team will be delighted to arrange a virtual appointment or help explore shipping options for you.

You do not need an appointment, please visit any of our stores at a time most suitable for you. However, requesting an appointment with one of our Brand Ambassadors will guarantee you with a perfectly tailored service free from interruptions. To book an appointment please visit here to book your preferred time and date with your most convenient store.

Yes. We would be delighted to assist you online with any queries you might have and offer virtual appointments with our UK, US and Hong Kong stores. You can book your virtual in-store experience here.

You have the right to return any product purchased from us for a full refund or exchange within 30 days from the date of purchase.

Your product must be returned to the store where the purchase was made; unworn, in perfect condition and in the original packaging together with all GIA and De Beers certificates provided at the time of purchase. If you do not have these certificates then you may incur replacement charges.

Please note that the enhanced returns policy does not apply to products that are bespoke, custom or engraved. If you are buying a product as a gift, we recommend that any engraving is only arranged once the product has been gifted for this reason.

Our Diamonds & Metals

Natural diamonds are one of the oldest and rarest of nature’s treasures you can own. Formed through intense heat and pressure in the earth’s mantle between 720 million and 3.5 billion years ago, they are older than some of the stars in the sky. You can learn more about this under Natural Diamonds.

It has been estimated that only one in every 10,000 natural diamonds is classed as a fancy colour diamond. Described in the spectrum of light to vivid, coloured diamond are created by the chemistry and forces of nature that are highly infrequent and therefore extremely rare. You can learn more about fancy coloured diamonds here.

To simplify the subject of diamond grading, the 4Cs relate to cut, colour, clarity and carat weight - a universal language that was established with the Gemmological Institute of America (GIA) and introduced to the public by De Beers. The combination of these factors determines a diamond`s relative rarity and value. You can learn more about the 4Cs here.

While the cut is the only one of the 4Cs that isn’t determined by nature, it’s potentially the most important, such is its impact on brilliance and sparkle. This is why it’s possible for a well cut diamond to command a higher value than one that is slightly larger or of a rarer colour. You can learn more about this here.

De Beers Jewellers is a creative and vibrant luxury Jewellery House from De Beers Group, the world’s leading diamond company with expertise in the discovery and selection of diamonds since 1888. At De Beers Jewellers, we are lucky to have access to some of the world’s most incredible diamonds sourced by De Beers in Botswana, Namibia, South Africa and Canada, which have a positive impact on people and the planet. We meticulously select our diamonds by eye to meet our strict criteria for beauty, and our designers and craftspeople glorify them in bold and distinctive designs. Our jewellery collections are sold through our stores in exclusive locations around the world, as well as our website, debeers.hk.

De Beers is committed to ensuring all our diamonds are sourced in a manner that upholds the social, ethical and environmental expectations we share with our customers. Our stringent sourcing procedures, selection processes and certification requirements mean that our diamonds are ethically sourced and 100 per cent conflict-free and that every piece of De Beers jewellery is responsibly crafted.

Diamonds from our mines in Botswana, Namibia, South Africa and Canada are ethically sourced, making a positive impact on people and the planet along their incredible journey.

Peace of mind on provenance is key for De Beers. We played a key role in the establishment of the Kimberley Process (2003) to address the issue of conflict diamonds. In addition, we went further for our own diamonds, developing in 2005 the Best Practice Principles (BPPs), the strictest set of standards the industry had ever seen. The BPPs ensure that De Beers diamonds can be trusted to be ethically sourced and 100 per cent conflict-free, applying to the journey of the diamond.

De Beers is a certified member of the Responsible Jewellery Council (RJC), a standards setting and certification organisation spanning the jewellery supply chain. De Beers commits to and is audited against the RJC’s Code of Practices, which addresses human rights, labour rights, environmental impacts, mining practices, product disclosure and other important topics in the jewellery supply chain.

We work with the most skilled artisans, in the finest workshops around the world. Our jewellery is crafted in a number of different countries as a result of the superior skill sought by De Beers Jewellers for the craftsmanship of their designs.

Diamonds are our muse; they inspire our creativity and shape our exquisite jewellery designs, where emotion meets technical expertise.

We meticulously select the most incredible diamonds to craft extraordinary high jewellery designs.

The pinnacle of our offer is our extraordinary high jewellery collections. This is where we push our creativity to its limits, crafting one of a kind designs that glorify our most incredible diamonds – meticulously selected – and reveal the exquisite artistry and technical innovation of our craftspeople. Often featuring detachable elements and daring contrasts of colours and textures, our high jewellery pieces blend sophistication with versatility, tradition with modernity.Each result is a wearable work of art that forever immortalises the beauty and magic of nature.

The expertise gained from our high jewellery savoir faire is imbued in our Bridal and fine jewellery collections. Our creative studio and expert craftspeople work together to create meaningful pieces of unique design and elevated quality to help our clients mark special moments and wear every day.

White gold is rhodium plated to protect and brighten the white gold beneath it. Platinum in comparison, is a lot stronger than gold, making it ideal for engagement rings and wedding bands that are worn every day.

Diamond Care & Aftersales Services

We advise that you always store your jewellery in the original packaging or soft pouch provided. Please keep pieces separately to avoid damage. When dressing, jewellery should always be put on last and taken off first. To maintain the integrity of the diamond settings of De Beers jewellery, we advise each piece is inspected annually on a complimentary basis. This service checks for any signs of damage to the settings that may have been sustained through wear. Any suggested remedial work will help to ensure the continued beauty and longevity of the piece.

Due to the precious nature of the materials used in some of our Enchanted Lotus jewellery pieces, including mother-of-pearl, turquoise, jade, malachite, lapis lazuli and carnelian, we advise you to take extra care when looking after these. In order to protect the materials from damage, please avoid any contact with perfume, lotion, hairspray, household chemicals, as well as hand sanitising gels and sprays.

For ultimate radiance a diamond must be clean. We offer to clean every piece using both ultrasonic and steam systems as a complimentary service in store. Please note that we only recommend cleaning and checking products annually.

To remove grease from your diamond at home, we recommend gently washing it with hot water and washing-up liquid. When doing this, please be sure to first secure the sink or use a bowl. Dry your jewellery with a cotton or linen towel before using your De Beers Polishing Cloth for a sparkling finish. De Beers also offers Instant Diamond Polishing wipes to touch up your jewellery at home. These can be purchased here.

All purchases from De Beers Jewellers are sold with a certificate of Authenticity. Every white diamond between 0.20 and 2.99 carats is accompanied with a De Beers Institute of Diamonds grading report. Every coloured diamond and white diamond that is 3 carats and above is accompanied by a GIA certificate.

De Beers individually selects the very best diamonds for De Beers Jewellers, going beyond conventional assessments to source only the rarest diamonds of exceptional beauty. The House is one of the most selective in the market today.

Our experts at the De Beers Institute of Diamonds meticulously hand-select each and every one of our diamonds, assessing them individually by eye for three key characteristics for exceptional beauty: Fire, Life and Brilliance. Fire is the dispersion of light in a diamond’s facets, projecting a rainbow of colours. Life is the bursts of light that scintillate with every move. We look for the perfect alignment of facets and angles, which maximises how a diamond reflects, refracts and disperses light. This not only represents the quality of a diamond but results in its ultimate sparkle. Brilliance relates to a diamond’s natural transparency – how the light moves through the diamond and reflects to your eye.

For fancy cut diamonds, in addition to assessing the Fire, Life and Brilliance of each diamond, we also evaluate the silhouette of the diamond, a fundamental part of its aesthetic. Our expert diamantaires consider each diamond’s unique shape and proportion using a critical eye and honed intuition to select only those we deem harmonious and beautiful.

All diamonds above 0.2 carats that have passed our strict selection process and meet our environmental and ethical criteria are microscopically branded with the De Beers Marque – a logo and unique diamond reference number that is catalogued in our diamond registry. This also allows us to trace your diamond back to you should it ever be lost and found. We are delighted that this process has previously successfully reunited several of our clients with their valuable and sentimental piece of jewellery.

When you buy De Beers jewellery, a very special journey begins, one that is set to last a lifetime. This is why when you make your purchase, we make a service commitment to you. As part of our complimentary After Sales Service, we are delighted to offer you the opportunity to have your diamond jewellery meticulously cleaned in one of our stores. This service also includes an advised annual inspection of the diamonds and their settings.

Each De Beers diamond is hand-selected and our combination of diamonds and designs ensure that your piece of jewellery captures the utmost Fire, Life and Brilliance. As a result, we do not use diamonds that have not been selected by De Beers in our settings as we are unable to guarantee the same level of brilliance in your finished piece, or the provenance of the diamond.

Engraving a name and a date on any diamond engagement ring or wedding band represents the perfect individual touch and we are happy to undertake this initial engraving at no extra cost. It is also possible to have any of our diamond jewellery designs engraved with a personal message where space allows. Please note that not all jewellery can be engraved. Please check if the option is available on the item page on the website or contact our client services team.

De Beers Jewellers provides a complimentary lifetime guarantee on all jewellery (excluding watches) purchased directly from us either online or in-store from De Beers Jewellers stores in France, UK, Hong Kong, Taiwan, the USA.

Please note that the guarantees provided by De Beers Jewellers do not cover faults caused by:

  • general wear and tear;
  • accidental loss or damage;
  • deliberate damage, misuse or neglect; or
  • repairs or attempted repairs not carried out by De Beers Jewellers.

The guarantees detailed above give you additional benefits and do not affect your existing legal rights as a consumer, which may vary from country to country.

Please find the full version of our guarantee in our Terms and conditions here.

Yes – you can access our aftersales service in Japan through the following location:

Japan After Sales Service - アフターサービス窓口

New Otani Garden Court 7F, 4-1 Kioicho, Chiyoda-ku, 〒102-0094 東京都千代田区紀尾井町4－1 ニューオータニガーデンコート７F, Tokyo, 102-0094. +81 (0) 3-6261-5084

Our Brand: Background & Values

Founded in London, with a flagship store on Old Bond Street and a presence in the most exclusive locations around the world, De Beers Jewellers is the pinnacle of luxury diamond jewellery. Building on De Beers’ 130 years of expertise, the House glorifies the world’s most beautiful diamonds through creativity and craftsmanship in bold, distinctive designs.

De Beers is committed to ensuring all the diamonds it discovers create a lasting positive impact for people and the places where they are found. This comes with a pledge to build a better future – one that is fairer, safer, cleaner and healthier, in which communities thrive, ethical practices are maintained, and the natural environment is protected.

De Beers Jewellers has 29 stores globally and ships to 15 markets via debeers.hk.

We thrive to make life brilliant for our beloved clients as they celebrate meaningful moments in their lives. Regardless of who they are, what they look like and whom they love, we welcome them on a journey of creativity and trust to boldly express their brilliance, offering beautiful and wondrous, ethically sourced diamonds that positively impact people and the planet, in breath taking, exquisitely crafted jewellery designs.

Our Values Steer Us as We Strive to Make Life Brilliant

We are guided by our values, the characteristics and behaviours that keep us focused on our purpose. These are:

Put safety first:

We consider all risks to people and the environment before proceeding with any activity. We address risks before beginning any activity, even if this means stopping a task. Zero Harm is always our goal.

Show we care:

The people whose lives we touch, their communities, nations and the environment we share all matter deeply to us. We will think through the consequences of what we do so that our contribution to the world is real, lasting and makes us proud.

Pull together:

Being united in purpose and action, we will turn the diversity of our people, skills and experience into an unparalleled source of strength.

Be passionate:

We are exhilarated by the product we sell, the challenges we face and the opportunities we create.

Build trust:

We will always listen first, then act with openness, honesty and integrity so that our relationships flourish.

Shape the future:

We will find new ways. We will set demanding targets and take both tough decisions and considered risks to achieve them. We will insist on excellent execution and reward those who deliver.

De Beers Group

De Beers Jewellers is a creative and vibrant luxury Jewellery House from De Beers Group, the world’s leading diamond company with expertise in the discovery and selection of diamonds since 1888. At De Beers Jewellers, we are lucky to have access to some of the world’s most incredible diamonds sourced by De Beers in Botswana, Namibia, South Africa and Canada, which have a positive impact on people and the planet. We meticulously select our diamonds by eye to meet our strict criteria for beauty, and our designers and craftspeople glorify them in bold and distinctive designs. Our jewellery collections are sold through our stores in exclusive locations around the world, as well as our website, debeers.hk.

De Beers Forevermark is a Jewellery House offering contemporary designs featuring responsibly sourced diamonds that are hand selected for their beauty and rarity. Created for marking special moments and wearing every day, Forevermark diamond jewellery is timeless with a twist. Popular De Beers collections include the Forevermark Avaanti collection, an embodiment of the spirit of possibility, and the Forevermark Icon collection, inspired by the stars in the South African sky. De Beers Forevermark jewellery is sold through approximately 2,400 jeweller partners and the House’s website, forevermark.com.

As part of De Beers Group, the world’s leading diamond company, De Beers Forevermark benefits from over 130 years of experience in diamond discovery and selection, and has access to some of the world’s rarest and most beautiful diamonds.

De Beers Jewellers is a luxury Jewellery House, offering exclusive high jewellery collections and iconic designs featuring the very best of De Beers diamonds through its stores in exclusive locations around the world and debeers.hk. De Beers Forevermark is a jewellery houseoffering premium contemporary diamond jewellery collections, such as the Forevermark Avaanti and Forevermark Icon collections, sold through jeweller partners around the world and its website, forevermark.com.

De Beers Group is the world’s leading diamond company, with expertise in the discovery and selection of diamonds since 1888. Run by the world’s top diamond experts, De Beers Institute of Diamonds uses specially developed, proprietary instruments and technology to impartially assess every diamond according to strict criteria based on the 4Cs of Colour, Cut, Carat Weight and Clarity. With locations in the UK, Belgium and India, De Beers Institute of Diamonds experts meticulously hand-select each and every one of our diamonds for the Houses, individually assessing them beyond the 4Cs.

At De Beers we are in a unique position: we are involved throughout the journey of a diamond. We select from our own mines some of the world’s most extraordinary rough diamonds, work with expert cutters who cut and polish them with beauty as the top priority, and transform them into exquisite jewellery created to glorify their beauty in our design studio. This means that every day we see first-hand how precious natural diamonds are, not only for the people who wear them, but for all those they touch along their way. It is therefore our commitment, responsibility and passion to ensure that every diamond we discover, creates a lasting positive impact for the people and places where they are found. We call this commitment Building Forever and it sits at the heart of everything that we do. It is our guide to a better future, one that is fairer, safer, cleaner and healthier, where communities thrive and the environment is protected. Discover more about Building Forever and our 2030 goals here.